About

I built this brand because I know what it feels like to lose yourself in the noise of perfectionism, people-pleasing, and uncertainty.

Journaling found me during one of those uncertain moments in my life. I had just been laid off, and suddenly the titles and degrees I thought defined me were gone. I didn’t know who I was without them. When I sat down with a blank page, I discovered something I hadn’t given myself in a long time: space.

Page by page, journaling became my cocoon — the place I went to rebuild myself. And with time, I realized that strength and softness can coexist, and that resilience isn’t about being hard. It’s about what remains after transformation.

That’s the heart of Curated by CiCe: creating tools and spaces for women to feel worthy, resilient, and free to write their own story.

Black 'CBC' initials on a white background

Why the Butterfly?

For me, the butterfly represents transformation that happens in the dark — quiet, unseen, but powerful growth.

For you, journaling can be that same cocoon: a private, safe space where you release perfectionism, process uncertainty, and slowly emerge into the version of yourself you were always meant to be.

The wings symbolize resilience, self-worth, and freedom — the freedom of writing your own story and embracing both softness and strength along the way.

Shop the Butterfly

Our Values

Resilience

because strength is built in the quiet moments, not just the loud ones.

Empowerment

because your voice, your story, and your journey matter.

Self-Worth

because you are worthy as you are, not when you’ve “arrived.”

Start Your Journey

Your story is unfolding — and that is beautiful. Begin today with a journal that supports you every step of the way.